About exact match domains (EMDs)Įxact match domains, or EMDs, were once an often-used tactic to increase rankings. To answer that question, let’s learn a little about EMDs, and how Google feels about their usage as part of a SEO strategy. For example, a site owner may want to purchase a domain with their brand name and a keyword in it, thinking that the keyword will help them rank better for it in searches. One of the most common questions out there is whether a webmaster can boost their site’s performance by utilizing a longer URL with one or more keywords in it. Do keywords in a URL affect a site’s ranking?
Either way can help you obtain a short website URL that you like. This may require you to make some creative URL names, or it could even mean that you have to pay a little more for a domain name with a different extension. The only disadvantage to a short URL is that it’s more likely to be taken already, especially if your brand name isn’t 100% unique, a made-up word, or contains a common word or phrase. That ability to stay with someone after they’ve visited your site is a huge leg up for short domain names, particularly when you want to build a relationship with your visitors. For example, if you choose the simple URL “pinkbt” for your children’s clothing boutique, it’s easier to recall when a previous visitor wants to come back. Short URLs have a better chance at being “catchy,” and are more likely to “stick” in someone’s head. Also, since they take up less room, they are easier to include on any printed material, like business cards or brochures. Short domain names are easier to read, since they’re so concise, and they’re also easier to remember.
Shorter URLs, usually two words or fewer, or A brand name, also have some very specific advantages. Longer domain names also have a better chance at being unique, especially if they combine words differently, so you may have better luck getting your URL of choice registered somewhere. Long domain names don’t really prohibit any kind of online sharing as they might have once done: since many popular services now shorten URLs, they don’t take up room on Twitter, or lengthen your shares on Facebook or Google+, so there’s no need to worry about your domain being too long… unless, of course, it’s more than three or four words. Let’s say you sell children’s clothing online, and the name of your business is “Pink Boutique.” To make your purpose and store identity a little clearer, you may choose something like instead of something shorter. If you can’t really “sum up” what your company does in just one word, or if your brand name is a little vague, you may want to purchase a longer URL to better explain what your purpose is. When you’re planning to buy a domain name, you may wonder if the one you purchase should be long or short.
#Simple domainer how to
Learn How to Get a Website Domain The benefits of long domain names More unique URLs ending in special extensions (like. No one can reach your website without one! Fortunately, domain names are usually very inexpensive, costing only a few dollars a year. When someone looks at your domain name, they should be able to tell what it is you do or have to offer.īefore you can do anything with your website, you will need to have a URL associated with it. It may reflect the name of your company, the products or services you sell, or even your location. The domain name, purchased from a domain registrar, is an important part of your online branding. For example, the address in the bar at the top of this page starts with and that is our domain name. Watch the video below-and keep reading-to get the website domain basics.Ī domain name is the name by which Internet users locate your website, which is included in your URL. With those definitions in mind, we can move on to the question of domain name length. URL: The address visitors type or click to access your domain and view your site.Website: The pages that visitors see when they enter your domain.Domain: The name you register for your online address.The domain vs website question is common in SEO, as is URL vs domain name. 5.2 million Client phone calls The differences among domain, website, and URL
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